We welcome on board Pete Smith as a brand ambassador! Pete has been in the racing scene for a long time. In fact since the very early...

Dry conditions, dusty terrain, excellent trails that start from the top of a rock and plunge down to the Atlantic Ocean. This is Madeira,...

Formula have once again pioneered a high-tech concept, and brought it to the every rider. But, it’s fair to say that in some ways, that...

Formula’s Cura 2 Brakes are a clean, simple, and great riding brake designed to fit all riders and their bikes. The lever, designed for...